Brand management Essay Example | Topics and Well Written Essays - 2750 words

Brand management - Essay typeSpecifically that brand aims at reaching out for the professional class, which can afford to purchase and state this brand of vehicle (Spiggle, Nguyen, & Caravella, 2012). The company has diversified its models to fit the various demands of their target customers by manufacturing small and wish well luggage compartment size cars, all body types.Apart from being a part top-class vehicle, Mercedes model is favorred for its safety features. Mercedes-Benz has invested a lot on the safety of their vehicles by considering its high quality brakes, stable body structure and installation with airbags for sensitive impacts. This makes it ideal for its target class, who consider safety as a precession while selecting a vehicle brand. The originality of the vehicle makes its one of the most unique political machine brands in the automobile industry. For instance, its body type is unique and different from that of competitor companies. As depicted in the compa nys website, the model takes the body of a chicken that is complex to define and hence unique only to the company. uniqueness is a feature that the upper-class associated with style and fashion of an automobile (Whitson, R 2013). This is the major reason wherefore this brand has received a lot of favoritism from the professional class. Over 80% of the purchases of the Mercedes-Benz brand prefer it for its optimal fashion formulate.Quality is an important aspect of the Mercedes-Benz brand that makes its preferable by its target customers. Although its mitigate and maintenance are expensive, it does not demand for frequent repair and maintenance, hence giving a sexually attractive service to its users. The physical appearance makes it a likeable brand. Mercedes-Benz has a shiny appearance that reflects its classy design and style which makes it admirable from a far. Technology is another important aspect of the brand that makes it a preferred for the youths in the middle. For ins tance the